Library Libguide Style Guide

LANGUAGE:

• Keep the language in your guides spare and direct

• Keep your tone professional but warm

• Avoid too many personal pronouns and casual language

• Keep your audience in mind at all times - direct your language to them

Be aware of The Conscious Style Guide - A comprehensive guide to using conscious language. In one place, you can access style guides covering terminology for various communities and find links to key articles debating usage.

CONTENT:

• Avoid having too much on a page, users will not always scroll down the page. Keep it simple.

• Use bullets liberally

• Avoid too much text, break up it up your content with bullet points, images, tables, spaces, or other formatting ideas.

• Add a new page if you need to spread out your content but also beware of too many tabs

• Add a linked table of contents or navigation list from the home page of your guide if you have more than 2 pages. 

• Provide as many formats as possible - links, images, video, files, text, etc.

• Add a link to any boxes within the guide that you are referring to by using a hyperlink.
  To do this:

1. Edit the box (click on the pencil in the right-hand corner) ,
2. Copy the link address,
   
3. Then use link icon to create link

Fonts:

• Use no more than 2-3 different fonts in a guide

• Use 14-18 font sizes

• Avoid using ALL CAPS

• Use black for all fonts with RARE exceptions when necessary (your discretion)

  • When choosing other fonts colors, avoid using blue because it is used for links.

• Use bold or CAPS for emphasis, not color.

• Use Headers under FORMAT to create sized fonts whenever possible instead of adjusting the font sizes manually. (for accessibility readers)

>>>>Look at the SVC Marketing page to find official fonts and colors listed