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Misinformation Guide

Learn how to be an informed consumer of social media and the news

What is Bias?

Bias is a particular tendency, trend, inclination, feeling, or opinion, especially one that is preconceived or unreasoned.

In order to be a knowledgeable digital consumer, we need to understand both CONFIRMATION and IMPLICIT bias.

What does that mean? Here are some more definitions:

Confirmation Bias

Implicit Bias

  • Entry from Stanford Encyclopedia of PhilosophyResearch on “implicit bias” suggests that people can act on the basis of prejudice and stereotypes without intending to do so.
    No one likes to feel like they are being tricked or manipulated or that we aren't aware of the biases we have, but it happens to all of us.
    Use the tools in this guide to help you better manage your own confirmation and implicit bias.

Confirmation Bias

Ted Talks:


Understanding Bias

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