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Misinformation Guide

Learn how to be an informed consumer of social media and the news

What is Bias?

Bias is a particular tendency, trend, inclination, feeling, or opinion, especially one that is preconceived or unreasoned.

Your own biases can affect your ability to be a knowledgeable digital consumer.

In order to be better information consumers, we need to understand both CONFIRMATION and IMPLICIT bias.

What does that mean? Here are some more definitions:

Confirmation Bias

Implicit Bias

  • Entry from Stanford Encyclopedia of PhilosophyResearch on “implicit bias” suggests that people can act on the basis of prejudice and stereotypes without intending to do so.

No one likes to feel like they are being tricked or manipulated. Or that we aren't aware of the biases we have, but it happens to all of us!

Confirmation Bias

Ted Talks:


Understanding Bias

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